Wayne, NJ (January 15, 2007) — JVC announced today that they are hosting HD HOUSE, a free four-day filmmaking conference that provides filmmakers with an opportunity to attend technology presentations and meet with industry experts. HD HOUSE will be held during the Sundance and Slamdance Film Festivals in Park City, Utah, January 19-22, 2007. JVC is committed to providing independent filmmakers with professional and economical HD tools that meet the highest standards.

JVC ProHD camera user Robert Lynn, Director/Producer/Writer of longest continuous single shot film in American film history, Adrenaline, will be previewing his new film Havoc, a horror/thriller, at 6:00 p.m. on Saturday, January 20th at HD HOUSE, 545C Main Street. Refreshments will be provided.

JVC will conduct demonstrations of the new GY-HD250U and GY-HD200U ProHD camcorders outfitted with film lenses using its new HZ-CA13U 16mm film lens adapter. JVC will also demonstrate various complementary products including its new DT-V24L1DU Flat Panel Studio Monitor.

In addition, experts on Apple's Final Cut Studio will be on site to offer technical advice and information for cinematographers and editors.

“This is an ideal opportunity for the participants of the Sundance Film Festival to see the latest advancements in HDV720 24p production technology, from the first-ever HDV system which utilizes existing prime film lenses to the latest advancements in editing and post production of HD for the masses,” states Craig Yanagi, National Marketing Manager, JVC Professional Products Company. “HD HOUSE is a great opportunity for independent producers to interact one-on-one with industry experts.”

HD HOUSE is a joint project of Videography, DV and Digital Cinematography magazines, and sponsor JVC. The HD HOUSE four-day event includes technology presentation sessions, film screenings, hands-on equipment demos, footage show-and-tells, and events.

Conference highlights include:

Friday 1/19, 3 pm: Cinematography Canteen

Friday 1/19, 4 pm: HD and HDV -- What You Have to Know, presented by FilmmakerDouglas Spotted Eagle and VASST

Friday 1/19, 5 pm: HD Specs, Flavors, Options and Output, presented by Filmmaker Douglas Spotted Eagle and VASST

Saturday 1/20, 12 pm: High Definition Options for the Independent Filmmaker, presented by Mike Curtis, HDforIndies.com

Saturday 1/20, 2 pm: The Workable Final Cut Studio Workflow

Saturday 1/20, 3 pm: New Tools for Digital Cinematography, Today and Tomorrow, with technology previews from JVC, Fujinon, Red Digital Cinema, Sony, Red Rock Micro and Iconix

Saturday 1/20, 6 pm: Screening of Havoc, the new HD feature from Director Robert Lynn

Sunday 1/21, 12 pm: High Definition Options for the Independent Filmmaker, presented by Mike Curtis, HDforIndies.com

Monday 1/22, 4 pm: Digital Intermediates for Independent Filmmakers, with Cinematographers Nancy Schreiber, ASC (The Nines) and Amy Vincent (Black Snake Moan)

For more information about HD HOUSE, visit www.hdhouse.net.

For more information about JVC products at HD House, please visit JVC’s Web site http://pro.jvc.com/newsroom

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC Professional Products Company product, visit JVC’s Web site at http://pro.jvc.com

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